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008			170519s9999 xx 000 0 und d
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082			_a658.8/MOD
100			_aE.C BURSK
245			_aMODERN MARKETING STRATEGY
260			_bOXFORD _aLONDON _c1964
300			_c360 P
650			_aGENERAL MANAGEMENT
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999			_c93716 _d93716