TY  - BOOK
AU  - PHILIP KOTLER
TI  - MARKETING MANEGEMENT: ANALYSIS, PLANING ,IMPLEMENTATION , AND CONTROL
U1  - 658.8/KOT/MAR 
PY  - 1996///
CY  - LONDON
PB  - PRENTICE HALL OF INDIA
KW  - GENERAL MANAGEMENT
KW  - MANAGEMENT SCIENCE
ER  -