TY  - BOOK
AU  - PHILIP KOTLER
TI  - MARKETING MANAGEMENT:ANALYSIS,PLANNING,IMPLEMENTATIONANDCONTROL
U1  - 658.8/KOT/MAR 
PY  - 1996///
PB  - PRENTICE HALL OF INDIA
KW  - GENERAL MANAGEMENT
KW  - MANAGEMENT SCIENCE
ER  -