PHILIP KOTLER <br/><br/>
MARKETING MANAGEMENT:ANALYSIS,PLANNING,IMPLEMENTATIONANDCONTROL 

 - 10 
 -  PRENTICE HALL OF INDIA  1996 
 -  801 
<br/><br/><label>Subjects--Topical Terms: </label><br/><br/>
<br/><br/><label>Dewey Class. No.: </label>658.8/KOT/MAR